Easy Ways to Customize Facebook Landing Tabs

Facebook is a vital part of modern marketing but unless you get people to ‘like’ you; your marketing strategy will be as useless as Matthew Perry’s career since Friends.

Most of the interactions that take place on Facebook happen on walls rather than on fan pages and research actually shows that 199 out of 200 interactions will occur on a wall. So, what does this tell us and why is it important to know?

It basically means that after someone joins your fan page they are unlikely to ever return to it and this will make for utterly pointless marketing. Think about the amount of times that you have ‘liked’ something and never given it a second thought from that click onwards! I apparently ‘like’ 247 pages and around 246 of these I have no recollection of ever visiting after my initial click.

The Like Button

Create a custom landing tab so that when visitors come to your page for the first time – they will be greeted with a customized tabbed page rather than your wall. Some of the best news about custom landing tabs is that they are FREE and they increase conversion rates massively.

Check out these top five ways that you can create a custom landing tab on FB:

1. North Social

This fan page application developer maintains an increasing stable of widgets that will add to the power of your Facebook presence. The custom tab is known as First Impression and it works alongside video applications and photo galleries and the set up is simple with the customization occurring in Facebook only to increase its speed.

2. Tabsite

This works on the same lines as North Social and it specializes in offering tab pages that are easy for businesses to customize. This developer allows users to manage their Facebook content as a blog site of web page and it is easy to use multiple images and videos.

3. Pagelever

Pagelever is arguably the simplest custom landing tab creator and could be used by someone with the intellect levels of Paris Hilton and a welcome tab can be created in just two minutes!

4. SplashTab

Similar to the much-loved WordPress theme, SplashTab provides a whole gallery filled with templates in order for customers to choose their tab layout from. Non-designers will love the ease of this application and while a little more intricate than Pagelever; Paris should still be able to manage if needs must…

5. FanBldr

Created by my good friend Tommy, this app is so easy to use and creates a fantastic landing page that’s easy to customize and perfect for businesses that want to keep their company look integrated into facebook.

Useful Tips!

Whatever type of system you choose to use, remember that the custom tabs can only be 520 pixels. Once the tabs are completed, make sure that you click on ‘Settings’ and use the pull down section that is titled ‘Default landing tab for everyone else’ so that you can choose which is your landing page for anyone who is not a ‘fan’…

Have you customized your landing tabs and if so, what difference has it made to you?