Products and Services featured on Linkedin

Optimizing Your Company’s Products & Services via Linkedin

As being the main social media tool in between the business world, Linkedin is about to

make things well rounded by integrating a ‘Products and Services’ tab into users profiles.

This addition to Linked in is not only important because it makes the site easier to

navigate, but it makes it even more business friendly to connect not only businesses, but

people as well.

Company Pages will allow businesses to build their brand through network conscious

recommendations, giving users useful, credible insights into how any given

products/services are being perceived by their collegues.

Businesses can list off what they do best, and other LinkedIn members can provide

direct recommendations to the each of the products and services, or to the company as

a whole. This takes “liking” a page to a whole new level; Mark Zuckerberg beware.

Creating Your Products & Services Showcase

1. First, select the company’s tab on the top tool bar

2. Second, if your company is not listed in Linkedin, add the company on the

“Add a Company” button on the right

One of the most interesting options in your Products and Services page is the ability to

create separate page versions to target specific audiences. This will give medium to

large companies a chance to increase their conversion rate with an exclusive copy of

images based on specific demographics.

Customizing your Services & Products Page

The best advice for this area of your page is to grab your designer. LinkedIn asks for a

640×220 pixel image and if you use an image of any other size, it might just look like it

was ran over with a semi.

Other than that, customizing the page is a piece of cake.

It’s easy to build up your LinkedIn profile. The hard part is using this social network to

your advantage. If you do it right, your LinkedIn profile will rank reasonably in search

engine results pages for your brand, giving you added reputation management.