301 Re-direct old domain to new domain
I recently asked Rand Fishkin at SEOmoz the following question and he was kind enough to reply, view his reply in bold below:
Hi Rand and Danny ,
Hope all is well. I have a question and I’m going to post your answers
on my blog if you don’t mind (if you answer at all, I know you guys
are busy 
I have identified old domains with inbound links such as www.orlando-car.com
and www.albarentacar.com to purchase for my client site www.prestigeluxuryrentals.com
Their age and inbound links are attractive and the prices for the
domains are reasonable. Under $200 each.
Do I:
A. buy old domains and 301 to www.prestigeluxuryrentals.com
B. buy domains 301 non www to www then 301 to www.prestigeluxuryrentals.com
C. buy domain, build out sites and link to www.prestigeluxuryrentals.com
What do you think is best option? I think C is a waste of time,but I
wanted your opinion.
Jean-Pierre,
Sorry for the long delay in my response - I’ve been away at the SMX West conference, as has Danny. Your question sounds very straightforward, though - I’d simply do A - redirect all the domains (www and non-www) to the site you most want ranking. Just be sure to copy over the content from the pages on those sites (so you don’t give up potentially valuable material) and singularly 301 page by page, so that all the old pages on those old sites point to their proper pages on the new domain.
I wrote a blog post that might help with this type of situation - http://www.seomoz.org/blog/expectations-and-best-practices-for-moving-to-or-launching-a-new-domain
Best wishes,
Rand Fishkin
June 24th, 2008 at 1:49 pm
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