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Archive for September, 2008

SEO for Videos

Thursday, September 25th, 2008

I just read a great article on video optimization check it out and let me know what you think below by leaving a comment.

Here are some of the tips mentioned:

  • Use rich meta data - Video optimization, like web page optimization, is still driven by this. As with your content-rich web pages, make sure your title and meta description are keyword rich and helpful to the visitors (and spiders).
  • Build a unique page - Create a content-rich page just for the video you are promoting. Along with appropriate meta data, include some descriptive text and keyword rich links to help get you crawled by the crawler based search engines.
  • Share - The easier the video is to share, the better. For instance, YouTube’s strength is that it is a sharing site. Only a part of the video traffic comes from search itself, so be sure to build in a sharing strategy for your video.
  • Optimize for Related Videos - People watch a ton of these in YouTube and the higher your view volume, the more likely your video will show up above the fold (bottom of the screen). Study the top videos and see what they are doing that you might be able to use to your advantage.
  • Embed your video - To keep some traffic going after the initial rush of viewers, embed your video in a widget that you can not only show on your page, but share with others to post on their own sites.
  • Push out updates - This one’s pretty much a no-brainer. Be sure you push out your updates in a video RSS feed.
  • Make it viral - Quirky, offbeat, unusual and unique videos tend to have the most success lighting a fire under themselves.
  • Export videos as SWF - Please, no Active X controls. For higher quality and mobile, try .mov.

Do you have any cool video optimization tips? Comment below.

How to Get your Website on Google News

Wednesday, September 24th, 2008

I recentl read a great article over at E-consultancy on how to get your website on Google News.

Here are a few of their tips, click the link above to see the full story:

“First of all you need to make a request to have Google News index your content, but there are other requirements. So what else is Google looking for?

Technical requirements

These technical requirements need to be met for Google to consider your site for inclusion:

  • Pages that display the full text of news articles need to have unique URLs so that the Google crawler is able to index it. URLs with more than one article cannot be included on Google News.
  • The URL for each article must contain a unique number consisting of at least three digits, and should not resemble a date. Aim for more than six digits to be on the safe side.
  • Google News cannot index sites for which the main page URL contains a date, as these dates often change regularly so the crawler cannot identify the most recent version.”