BeefJerky.com Website Analysis

It’s pretty well known that orange and yellow hues make us think cheap when it comes to website design. When I landed on beefjerky.com (amazing domain, by the way) I was struck by the overall lack of quality design (orange colors) and I didn’t feel the good ol boy, pat you on the back, cozy feeling, that should be expected from a quality online retailer.

Why would you put so much time, energy and money into translating your site into over 14 languages and then hire someone with only novice web design skills to create your store? Would you hire someone who has never built a building to build your brick and mortar store? If the answer is no (and it unequivocally should be) then you’ll realize that’s exactly what you’ve done with beefjerky.com This is one reason you’re not selling as much jerky as you definitely should be! Here’s your schedule for tomorrow. Wake up, find the best designer you can, don’t sleep until the website is re-designed.

Now to increase traffic…ahh…this is my favorite part. Your title tag is currently “Beef Jerky,com. The Best Beef Jerky, Fresh from Beefjerky.com”
Sorry to break it to you, but not many people are typing in “Fresh from beefjerky.com” or “the best beefjerky” according to Google’s keyword tool. And this is prime keyword real-estate your giving up to non-performing keywords that are with out a doubt holding you back from receiving greater traffic.

Consider these keywords instead: Gourmet Beef Jerky, Beef Jerky Online, Buy Beef Jerky.

These keywords are searched by potential relevant customers that are more likely to make a purchase online. And there are tons of other keywords you should be using across your site to drive traffic.

For example: Start a page on how to make beef jerky and then sell your visitors a starter kit which comes with a sample of how the jerky should taste when done (they’ll like your sample better and return for more!) Obviously the keywords for that page should be “how to make beef jerky”. And don’t worry about teaching your consumer how to make your product, most people are way to busy with there every day chores and responsibilities, to become serious jerkers (is jerker the proper terminology?)

There’s a million other things I would fix on this site to probably quintuple sales in less than 60 days, but if you can’t see the mistakes your making, you should just sell beefjerky.com to one of your competitors for a couple million and retire.

Otherwise find a good website navigation design company, web designer and SEO company to arm you with the latest and greatest tools to launch your sales into the orbit and get ready to make more jerky than you ever have before.