Email Marketing
Email marketing is a great way to acquire new customers and most importantly to keep existing ones coming back. According to the Direct Marketing Association it produces and ROI of over $50 for every $1.
The benefits of Email Marketing are widely accepted and have been proven to marketers in many fields, from top executives to retailers:
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- In Datran Media’s 2010 Annual Marketing & Media Survey, 39.4% of industry executives said the advertising channel that performed strongest for them was email.
- The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind Search Engine Marketing.
- Shop.org’s State of Retailing Online 2009 survey of retailers found that “E-mail is the most mentioned successful tactic overall.”
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Why it works:
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- Allows targeting: You aren’t shooting aimlessly and paying money at channels where a big percentage of users are not interested. You are communicating with people who have expressed an interest in what you offer.
- Data driven analysis: Email marketing provides marketers deep usage analysis so they can constantly tweak and test communications to better serve those interested, allowing them to increase conversion rates.
- Drives direct sales: Timely newsletters can be used to point users to new items or services and promotions or as a reminder of ongoing sales. These communications remind customers of latent needs and incite action that wouldn’t otherwise have taken place.
- Builds relationships, loyalty and trust: Keeping in touch with customers through timely communications fuels a deeper level of connection. Building these relationships to create deep bonds with customers translates to long-term loyalty and recurring revenue.
- Supports sales through other channels: Maintaining a constant stream of communication with customers ensures the brand/company communicating with them maintains top-of-mind awareness; resulting in them turning to that particular brand whenever they need to.
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How we will help you harness the power of email marketing:
Through our proprietary email marketing platform, EmailMarketing.Net, we will help you:
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- Set up a compelling subscription strategy to get your visitors and customers emails to sign up to your list.
- Segment your lists in a way that subscribers receive information at certain time periods after they purchase from you.
- Create engaging designs for your emails based on your brand image to maximize your conversions.
- Design a content strategy to nurture your leads and existing customers with relevant information that keeps them coming back.
- Track your results and measure performance to insure your results continue to improve.
- And much more!
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By signing up with constant click you will get a free EmailMarketing.Net account with unlimited sending for up to 25,000 subscribers and all the coaching and help you might need to maximize your email marketing effort.

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